Why PowerPoint?

Advent Media, Inc. chooses PowerPoint for some very sound business reasons - by Steve Puffenberger

Sure, there are fancier, pricier and more trendy presentation software titles out there, but at Advent Media, Inc., we have standardized on PowerPoint as our go-to delivery system for presentations. Why? Here are 10 sound business reasons to trust PowerPoint.

Categories: Presentations/Events

What's a Pitch Deck?

Using PowerPoint to "pitch" your ideas - by Steve Puffenberger, Advent Media, Inc.

So, what is a Pitch Deck? It’s simply a series of images to illustrate your “pitch” that can be conveniently accessed wherever you are on a smartphone, tablet, laptop or big screen. Pitch Decks can be a powerful communication tool for anytime you need to sell something – a product, concept, or idea. Learn how Pitch Decks can be vital in achieving your business goals.

Bonus article: "What the deck?"

Categories: Presentations/Events

The Cost and Value of Media Production Services

How to budget for video production, Website development and presentation design services

You may have seen this illustration about "Pick Two: Fast, Cheap, Good."

Fast + Cheap = Not Good
Cheap + Good = Not Fast
Good + Fast = Not Cheap

By far the most frequently asked question about creative media production is "what does it cost?"
There's a very simple answer, "It depends."

This whitepaper will help you understand how pricing media production works.

Categories: General, Video Production, Web/Graphic Design, Presentations/Events

Distracted Presenting

Avoiding Primary Distractions when using PowerPoint - by Steve Puffenberger, Advent Media, Inc.

“Distracted driving” is a scourge on the land. You can’t go more than a week without hearing of someone who’s crashed their car – or just walked into a pole – while texting.

But this article is not about the foibles of distracted driving.  It’s about distractions when you’re trying to be a presenter – especially when using PowerPoint or other slide-based visuals.

So here’s the deal. Rule #1* of any presentation is, “people forget details.” Rule #2 is “people remember impressions,” and the corollary to Rule #2 is “distractions are impressions!” So what’s a distraction? It’s ANYTHING that causes a member of your audience to lose focus on what you are …SQUIRREL… saying.

Categories: General, Presentations/Events

The Video Codec Moment

An overview of the various digital video formats and codecs.

What's a video codec? Quick answer: it's a mashup of the words "COmpressor" and "DECompressor." But like everything else, that's just the tip of the iceberg. Read more to start to understand video formats for Websites, presentations and even broadcast television.

Categories: Video Production, Web/Graphic Design, Presentations/Events

Video in PowerPoint: What Works and What Won't

The fine art of inserting video into PowerPoint. It's easy unless...

Embedding video in PowerPoint is easy!  Just click "Insert," choose "Video | on My PC," point to the file, and voila! Your video is ready inside a slide. In PowerPoint 2016 you can just drag & drop the video into a slide and voila!

Now, that works very elegantly in the newest versions of PowerPoint for Mac or PC, but if you go to play it on an older version, your going to run into issues.

But we're PowerPoint experts and know the ways around this. So, here's a brief overview of what works and what doesn't between the various versions and platforms.

Categories: General, Video Production, Presentations/Events

Slide Conversions Make Slide Shows Live Again

With 4K scans of slides, Multi-Image shows be restored to their original splendor!

As you may have read, Advent Media, Inc. started out in the slide show business. Today we think of slides as something you make in PowerPoint, but in the late 60s thru early 90s, slides were big stuff, in a medium known as Multi-Image. It was the original multimedia production medium with lots of screens, projectors and media types. Now that 4K video has arrived, we can scan the slides to restore old Multi-Image shows to their full 4K glory, and sequence them so they run again.  Learn more about the legacy of slides and how we can convert your slide show to digital video.

Categories: Video Production, Presentations/Events

Copyright and Wrong

A resource reguarding the use of copyrighted material.

If you think you can use commercially-recorded music in a presentation, video or Website just because it's freely available from YouTube or your favorite sharing service, or you have an old LP from 50 years ago, think again. Copyright violations can lead to serious trouble. Read this article from the Public Domain Information Project. Another good resource is www.bzrights.com, which can negotiate clearance rights for you.

Categories: General, Video Production, Web/Graphic Design, Presentations/Events

When PowerPoint Templates Go Wrong

Some think PowerPoint templates with white backgrounds are cool but the results are anything but.

Why do more and more people use white for PowerPoint backgrounds?!?

Every time I see someone presenting, they're using white or very light backgrounds. And they're beautiful if you view them on a computer monitor or laptop, but project a white background on a big screen and bad things happen.

Categories: General, Presentations/Events

Smartphone Video

When to use it...and when NOT to use it

An amazing thing has happened. Nearly everyone has a HD video camera in their pocket. Modern smartphones are actually quite capable little video cameras. And the internet is filled with video from them!

So the big question is, with that power in my pocket, why can’t I just shoot my next corporate or event video with my iPhone?

Well there are some people who have shot short films and even a clip in a feature or two on a smartphone, but you can’t just go willy-nilly and expect to get something better than funny cat videos or clips of people falling down. 

We detail the many ways in which videos shot on smartphones usually fall flat.

Categories: Video Production, Presentations/Events